LUUK is finally back after a long break! And here we go directly (drum roll) with a report of the first day of Bread & Butter Berlin.
BBB is an international tradeshow for selected brands, labels and designers, taking part at the historic Berlin Tempelhof Airport. The exhibition hall is subdivided in several areas: Sports&Street, Street Fashion, Fashion Now!, Style Society, Denim Base, Urban Superior and L.O.C.K. (Labels of Common Kin).
First, it is quite difficult to get in: you have to be either press or buyer to get access. Moreover the Airport is huge – that’s why I needed this first day just to check out the location. There is loads of information regarding F/W 2010-2011, meaning loads of stuff to carry, as you can see on the pic below.
Before leaving you after this exhausting day, some special features have to be cited. (1) A Mag room, with the latest issues of around four dozen of fashion magazines for free, (2) the “brand bible” every visitor is provided with, and (3) a flea market, where fashion books, specialized magazines, shoes, nail polish,… can be purchased, even with a very low budget!
In conclusion, I have to say: I’m amazed! Getting back tomorrow with brand-new details on various topics.
